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SIGNS
& ADVERTISING
The name you give your
restaurant cannot emphasize liquor. Whisky Bar and Grill would not
be acceptable, nor would Bob's Beer House or Mary's Martini Bar. If
the word "Bar" is in the name it must be to describe a type of food
service such as "Salad Bar" or "Sushi Bar"
The name must also be
approved by the BC Corporate Registry (go to Name your
restaurant on this site for more information).
Your exterior signs and
awnings must meet the requirements of City Hall in the municipality
where you have your restaurant.
You can advertise your
restaurant, and you may advertise the type of liquor you sell and
the prices you charge for it, including specials you offer. For
example, if you sell premium or aged whiskies, you may say
so.
You are allowed to put
up signs to advertise your restaurant (as long as they meet the
City Hall requirements as well) , place ads in newspapers,
magazines and periodicals, or on television, radio or the Internet,
and publish pamphlets and brochures.
How you advertise
your restaurant is important. You are not permitted to
advertise in certain ways:
- Ads
cannot encourage people to drink liquor, or to drink
excessively
- Your
drink prices cannot encourage over consumption by suggesting a lot
of liquor can be consumed for low prices
- Ads
cannot show people drinking liquor
- Ads
cannot show people who appear to be intoxicated or behaving
irresponsibly or illegally
- Your ads
cannot associate liquor with driving
- Your ads
cannot be directed at minors or placed in locations used or visited
mostly by minors, such as video arcades and playgrounds
- Your ads
must not depict liquor as a necessity
- You
cannot show consumption of liquor as important to a social event or
a way to be popular or successful
- Ads
cannot show people with liquor unless they also have food in front
of them
- Ads must emphasize
that serving food, not liquor, is the
restaurant's business
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